marketing management philosophies essay

star newspaper also launches education fair annually in Malaysia. This is mainly due to the reality that it focuses on the customer needs and wants, rather than on the internal organisations needs and wants. Hospitality sales management, hA- 400, tHE marketing concept, source: Kotler, Philip. Business focuses on how to fulfil the needs of the customer without affecting the environment, natural resources and focusing on societys well-being. Selling Concept, those companies who believe in this concept think that leaving alone the customers will not help. The concepts include the production concept, the product concept, the selling concept, the marketing concept and the societal marketing concept. Companies in perfect competition.

Great Eastern offers international scholarships and local scholarships to the Malaysians or Singaporeans. This concept is more theoretical and will undoubtedly influence future forms of marketing and selling approaches. This philosophy is the foundation of consultative selling. However, these managers are sometimes caught up in a love affair with their product and do not realize what the market needs. . Under the marketing management philosophy, we shall study the following five concepts: (1) Production Concept (2) Product Concept, advertisements: (3) Selling Concept (4) Marketing Concept (5) Societal Marketing Concept. The Societal Marketing Concept. This orientation arose as some questioned whether the Marketing Concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and neglected social services. The organization must, therefore, undertake an aggressive selling and promotion effort. .



marketing management philosophies essay

Marketing concepts (or marketing management philosophies) relate to the philosophy a business use to identify and fulfill the needs of its customers. For example, a particular company can have its idea or philosophy that if the.

The Societal Marketing Concept, the Five Concepts Described. They assume that buyers admire well-made products and can appraise quality and performance. . Product Concept, advertisements: Those companies who believe in this philosophy are of the opinion that if the quality of goods or services is of good standard, the customers can be easily attracted. By doing so, the business establishes a relationship with the customer and generate profits in the long run. Another good example is star newspaper. It also assumes that the company has a whole battery of effective selling and promotional tools to stimulate more buying. Production concept assumes that customers will want to buy products or services that are easily available and affordable. This concept works on an assumption that consumers prefer a product which is inexpensive and widely available. This is a relatively new business philosophy with an outside in perspective, which begins with the target market and works back. The Production Concept. . Come on! Just consider: The fast-food hamburger industry offers tasty buty unhealthy food.

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